Wednesday, June 1, 2016

The 30 Day MBA in Marketing by Colin Barrow

The book, The 30 Day MBA in Marketing by Colin Barrow is a great book on understanding marketing in a company. It explains every step to get you understanding what marketing is and how to use it! I always felt the MBA books by Colin Barrow is like attending a class. Each of them, including the marketing book I have received all explain everything in order. It allows you to understand the topic of the book and breaks it down with some actual video cases and lectures you can watch, included after each section.
I really found it to be helpful and a great guidance into the world of marketing. It really covers all the must-know stuff to get me started. Since the many parts of marketing, 
this book really takes it into different sections, covering each piece from understanding marketing, buyers behavior, strategy, product and service, advertising, pricing and so much more! There is topics on each thing and the many parts that go into advertising or pricing. Plus the buyer's behavior, that section can come in handy when understanding what catches the eye or gets the buyer excited to purchase something. I mean it really is a helpful book and can be a great way to build a better company!
So yes, this is something I would recommend to anyone interested in marketing and learning how to use it! Plus, the visual online courses, videos, and lectures come in handy when I need to see and hear it from an actual person. That is what you get with each section, which is a nice addition to this book!
Information About The Author:
Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co authored ten books in the Dummies series. He was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years, and he has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook, The 30 Day MBA in International Business, The30 Day MBA and The 30 Day MBA in Business Finance (Kogan Page).

Book Information:
ISBN: 9780749474980
Edition: Second Edition
Authors: Colin Barrow
Format: Paper
Price: $24.95
Pages: 280
Trim, ins/illus: 6 x 9
Pub Date: 1/28/2016
Pub Year: 2016
Kogan Page USA

If you're interested in learning more, please follow the link below:
Kogan Page USA- The 30 Day MBA in Marketing Your Fast Track Guide to Business Success by Colin Barrow

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