this book really takes it into different sections, covering each piece from understanding marketing, buyers behavior, strategy, product and service, advertising, pricing and so much more! There is topics on each thing and the many parts that go into advertising or pricing. Plus the buyer's behavior, that section can come in handy when understanding what catches the eye or gets the buyer excited to purchase something. I mean it really is a helpful book and can be a great way to build a better company!
Information About The Author:
Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co authored ten books in the Dummies series. He was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years, and he has lectured, researched and collaborated with colleagues in business schools in the UK, US, Canada, Australia, Asia and throughout Europe. He is the author of The Business Plan Workbook, The 30 Day MBA in International Business, The30 Day MBA and The 30 Day MBA in Business Finance (Kogan Page).
Edition: Second Edition
Authors: Colin Barrow
Trim, ins/illus: 6 x 9
Pub Date: 1/28/2016
Pub Year: 2016
Kogan Page USA
If you're interested in learning more, please follow the link below:
Kogan Page USA- The 30 Day MBA in Marketing Your Fast Track Guide to Business Success by Colin Barrow
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“I received this product free of charge for an honest and unbiased review.”