Tuesday, June 7, 2016

Advertising Design and Typography by Alex W. White

The book,  Advertising Design and Typography by Alex W. White is not the newest version on the market but yet filled with everything a Designer in Typography and many other areas of design would need to use. It's got the info that really helps you understand and succeed in this profession.
I would highly think this is a great book for students, beginners and anyone interested in understanding Typography and Design just a bit more. Some of the info is actually understanding what advertising design is exactly, strategies to try and different types of advertisement. There is even info on log types, which is something I am working on and typical type and text knowledge.
Finally, It's really a nice book to own and covers so much material inside that many books might leave out. Even for an older book it's really helpful and gives me some sort of an idea on what to do or how to go about using Graphic Design
in a career of advertisement
Information About The Author:
Alex W. White, professor of graphic design at the Hartford Art School at the University of Hartford, specializes in publication design. Author of the bestseller How to Spec Type, he lives in New York City.

Book Information:
Title: Advertising Design and Typography 
Author: Alex W. White 
Publisher: Skyhorse Publishing 
Imprint: Allworth Press 
Published: 1 November 2006 
Format: Hardback 
Pages: 224 
Dimensions: 8.75 x 11.50in. 

If you're interested in learning more, please follow the link below:
Allworth - Advertising Design and Typography by Alex W. White

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