The inside is organized from the beginning of understanding the benefits of digital usage. Then you move on to building your channel and even keeping an eye on the results. I do want to point out that keeping an eye on everything is such a great thing. It keeps you knowing if what you've been doing has worked in the past week or month and what you need to do to improve if not.
Since the goal is to get more people interested and start buying what you're selling or if it's for followers, that could work the same as well.
I found that part of information really is useful for me. Plus, the information on the helpful guide through marketing with mobile applications are even just email marketing, really does come in handy for being a beginner or someone who still is a bit lost with digital marketing.
There also is a few real life examples, which make this book even better. These types provided inside the book actually help you understand each section a little better, by giving you a true view of what the topic you just went over is talking about. Finally, I find this book to be a helpful guide and extremely complete with information on all digital marketing examples and ideas that could help benefit anyone.
Information About The Author:
Damian Ryan is a digital media and marketing expert who has been working at the forefront of the media industry for over 25 years. He is founder and chairman of The Global Academy of Digital Marketing, a collaborative movement comprised of digital marketers seeking knowledge, case studies, contacts and credible data to help them prosper. He is also a partner with Mediaventura, the UK's leading corporate finance firm for the TIME (Technology, Internet, Media and Entertainment) sector. He is also the author of Understanding Social Media, The Best Digital Marketing Campaigns in the World, and The Best Digital Marketing Campaigns in the World II (Kogan Page).
Paperback: 432 pages
Publisher: Kogan Page; 3 edition (June 28, 2014)
Product Dimensions: 6.1 x 0.9 x 9.2 inches
If you're interested in learning more, please follow the link below:
Kogan Page USA- Understanding Digital Marketing by Damian Ryan
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“I received this product free of charge for an honest and unbiased review.”
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