Friday, March 25, 2016

Event Planning and Management by Ruth Dowson and David Bassett

The book, Event Planning and Management by Ruth Dowson and David Bassett is a wonderful guide for those interested in becoming an event PR planner. The book helps by allowing you to plan for big parties or group gatherings. It leaves you with all the information you need to know, from setting up the site you are intending to have the party at and even things like promoting, finances, building the event team, site planning and so much other information that is necessary to setup for a party or event.
The reason I love this book is that it explains everything that a PR would have to take care of when planning and setting up for a certain event, from location to the positioning and placing of certain people or objects. Plus, the before and after steps needed to be done to make sure the event is fully successful. 
This book does provide many different ways to promote, to bring more attention to the event, making it appear spectacular and something everyone would love to go too. However, the book really breaks it down and gives you the straightforward information needed to do this job right! 
I mean, even if you're just starting out or interested in becoming a PR and have no idea what they are responsible for when working with clients and setting up events. Well, this book will guide you and provide all the steps and information you need to know to get your party started and have a great turn out! I finally like to mention that this is just a wonderful book, very nicely designed and so easy to follow. I love the information and the helpful case studies to provide examples on every part taught inside.
Information About The Authors:
Ruth Dowson has over 30 years' experience in strategic development, management and delivery of events, conferences, seminars and exhibitions, in both the public and private sectors. She teaches Events Management at the UK Centre for Events Management, Leeds Beckett University.

David Bassett is an experienced event organizer and educator in events management, leisure, sports, and tourism. He educates and trains aspiring events managers and industry practitioners at the UK Centre for Events Management, Leeds Metropolitan University.

Book Information:
Series: PR in Practice
Paperback: 328 pages
Publisher: Kogan Page (September 28, 2015)
Language: English
ISBN-10: 0749471395
ISBN-13: 978-0749471392
Product Dimensions: 6.1 x 0.7 x 9.2 inches

If you're interested in learning more, please follow the link below:
Kogan Page USA- Event Planning and Management by Ruth Dowson and David Bassett

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