I feel that the book brings together the world of writing and persuasion, which feeds the reader a feeling to crave to learn or know more about the subject. It makes any type of writing into a more meaningful one. Not only will that provide more attraction, but will bring a lot more engaging viewers who feel influenced by the product your selling or presenting to them.
Therefore, knowing how to use the right words, such as ones that share emotions can really do the trick!
(a great thing to know), importance of grammar, creativity and much more! These are just a few topics covered with many sub-topics that follow along. I really feel for anyone interested in this field of writing, that you will get filled with the information you always wanted to know and easily understand it! Plus, the book isn't just great for teaching you, but it's got exercises at every part of the book to test your knowledge and get you writing like a copywriter!
Finally, copywriting all comes down to the way you use your words and this book, Persusasive Copywriting has helped me understand it so much more! Therefore, as a beginner who had no idea what it really was about or what it can do for me and my business, I am very pleased with this find in books! Its so worth viewing and will get even the reader, like myself engaged to try a new way to writing and perfecting my letters or objects I'm selling noticed by everyone.
Information About The Author:
Andy Maslen is Managing Director of Sunfish, a copywriting agency specializing in corporate communications and digital content, and he is CEO of Andy Maslen Copywriting Academy, which trains copywriters. He has written for The Economist, Readers Digest, The New York Times Company, The London Stock Exchange, Prudential, BBC Worldwide, and PricewaterhouseCoopers. Andy is the author of The Copywriting Sourcebook, Write to Sell, 100 Great Copywriting Ideas, and Write Copy, Make Money (Marshall Cavendish).
Paperback: 256 pages
Publisher: Kogan Page; 1 edition (March 28, 2015)
Product Dimensions: 6.1 x 0.5 x 9.2 inches
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Kogan Page USA - Persuasive Copywriting by Andy Maslen
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“I received this product free of charge for an honest and unbiased review.”