Tuesday, February 16, 2016

Persuasive Copywriting by Andy Maslen

The book, Persuasive Copywriting by Andy Maslen is really a useful guide and perfect way to get some incite into the world of copywriting. From my point of view, this book is very useful with the many different examples and exercises that are provided. They show some great ways to express emotions, which can make one piece of writing or just a small sentence seem more attracting and persuasive to someone who is receiving it.  This actually could make them feel like someone really cares to take the time to write and telling them exactly what they should know without sounding unprofessional. Plus, let me mention that it really makes you want to ready more about what everything you may be informing the reader about. It could be to sell or just a say thanks for a job well done. No matter the writing you are doing, this book will give you the much needed tools to get your work noticed!

I feel that the book brings together the world of writing and persuasion, which feeds the reader a feeling to crave to learn or know more about the subject. It makes any type of writing into a more meaningful one. Not only will that provide more attraction, but will bring a lot more engaging viewers who feel influenced by the product your selling or presenting to them.
Therefore, knowing how to use the right words, such as ones that share emotions can really do the trick!
Inside the book, there will be information covering emotion words, how to story tell
(a great thing to know), importance of grammar, creativity and much more! These are just a few topics covered with many sub-topics that follow along. I really feel for anyone interested in this field of writing, that you will get filled with the information you always wanted to know and easily understand it! Plus, the book isn't just great for teaching you, but it's got exercises at every part of the book to test your knowledge and get you writing like a copywriter!

Finally, copywriting all comes down to the way you use your words and this book, Persusasive Copywriting has helped me understand it so much more! Therefore, as a beginner who had no idea what it really was about or what it can do for me and my business, I am very pleased with this find in books! Its so worth viewing and will get even the reader, like myself engaged to try a new way to writing and perfecting my letters or objects I'm selling noticed by everyone.
Information About The Author:
Andy Maslen is Managing Director of Sunfish, a copywriting agency specializing in corporate communications and digital content, and he is CEO of Andy Maslen Copywriting Academy, which trains copywriters.  He has written for The Economist, Readers Digest, The New York Times Company, The London Stock Exchange, Prudential, BBC Worldwide, and PricewaterhouseCoopers.  Andy is the author of The Copywriting Sourcebook, Write to Sell, 100 Great Copywriting Ideas, and Write Copy, Make Money (Marshall Cavendish).

Book Information:
Paperback: 256 pages
Publisher: Kogan Page; 1 edition (March 28, 2015)
Language: English
ISBN-10: 0749473991
ISBN-13: 978-0749473990
Product Dimensions: 6.1 x 0.5 x 9.2 inches

If you're interested to learn more, please follow the link below:
Kogan Page USA - Persuasive Copywriting by Andy Maslen

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